Are you back yet?
Okay, now look at the cover (or maybe the back). What do you see other than the artwork, title and author’s name? Most likely it’s some sort of tagline or catchphrase. It signifies something significant about the story or main character, a line from a pivotal plot point, description or bit of dialog.
On the top of my reading pile is DANGEROUS BOYS by one of my favorite authors, Mandy Hubbard, and the line is…
“Flirting with danger can cost you your life.”
This line is perfect because it’s short and descriptive. Together with the title, you get a good idea of what the book is about, bad boys and life threatening events.
The reason I bring this up is because I’ve been thinking a lot about the project I’m currently querying and what a good tagline would be. Something I could put on my Twitter feed or personal blog, something that might entice people to want more. It also needs to be something people will remember, a part of the story that will stay with them after they’ve finished reading so that, hopefully, they’ll want to read more of my work in the future.
Here are a couple famous taglines. I bet you’ll recognize most of them right away.
"I have a feeling we’re not in Kansas anymore…"
"In a galaxy far, far away…"
"Call me Ishmael…"
"Failure is not an option..."
"The one who must not be named…"
"Here’s looking at you, kid…"
"Mirror, mirror on the wall…"
"I’ll make him an offer he can’t refuse…"
"And so the lion fell in love with the lamb…"
"Parting in such sweet sorrow…"
Can you name all ten of them? Can you think of any others? How about your own book? Have you thought of a tagline yet? Leave me a comment below. I’d love to hear from you!