Well, friends. It’s been less than a month and boy, what a rollercoaster it has been! If you missed week 1, read that post first. It will explain a lot of what I will be updating you on later. But first, here are some new additions:
I’m holding down a 9 to 5er and still living the dream. The dream being that I’ve at least stuck my toe in the pool and one day will actually submerge. To keep myself connected to “fans” (it’s so weird saying that) I’ve been diligent in updating my blog, posting excerpts and conversing on Twitter, but I’ve also added in a newsletter option. Since my book is number one of a novelette series it ends on a cliffhanger, which has been quite well received. In order to keep my fan base in touch with the next new release, without expecting them to follow my blog, I added in a newsletter opt in at the end of my novel. That’s the neat thing about ebooks: hyperlinks J Use them. They are your friends. I added this option in circa two weeks ago and 50 people have signed up so far.
Since launching, I’ve only hosted one free day and I did so on a whim. In that one day, with very little social media advertising, over 2,000 people downloaded my book and I garnered about 3 more reviews. A lot of writers have said to never give your book away for free and while I have mixed feelings on it, I see this promotion as a total positive. I expanded my readership in the UK, Canada, Germany, and Brazil. What’s not to love about that? It’s also helped grow word of mouth sales and drove a ton of traffic to my blog. I plan to host another giveaway for a few days, instead of one, in the near future and I’ll likely include those results in my next post.
Sales & Recap
Here are my takeaways from the last 2 weeks and predictions going forward:
- Don’t mess with your price too much. I think this really hurt not only my sales, but increased my return rate. Find a price that is reasonable and stick to it unless you are running a well advertised promo.
- Being on one of Amazon’s list, whether it’s the hot new releases or bestsellers is key. It drives so much traffic to your book. Hosting free days will also help with this because it will make your book show up in the “Other Customers Also Bought…” bar.
- More work, more exposure. I think that launching my next installment will drive both of my books back into the hot new releases list and also help me expand my audience. Right now I’m a lone man with one work. I don’t really have a presence beside the one I’m fighting tooth and nail to create.
- Sales. Last time I did a day by day, but that’s a bit tedious and also screws with the HTML (for some reason) so let’s leave it at this: I have sold over 300 copies of my work with zero following prior to this experiment. All sales have been by meager promotion or word of mouth. I have 3-4 more books to add into my novelette series which will only acquire more sales. This pleases me greatly J
And now this post has become incredibly long…again, so if you any questions please feel free to include them in the comment box.
Thoughts? Opinions? I’d love to hear them!