Tuesday, September 3, 2013

Author Media: Search Engine Optimization

You’ve probably heard the term SEO or the phrase search engine optimization.  Simply put, it’s using certain words at least three times or more in an article to drive traffic to your site. Long, long ago, I used to write SEO articles for Elance. People paid me very little to write 500 word articles, using a specific list of SEO words. When I started blogging, I used that knowledge in my blog posts. Here’s an example of SEO in action.

One of my most popular posts is about romancing Fenris (an npc in Dragon Age 2). If you search by either romancing Fenris or Fenris romance, I show up on the second page. Why? Because I used those two words multiple times in the post.

Granted, the more popular the topic, the more you have to fight to show up in the search results.


How can you apply this to your blog? Simple.

If your book is about a cat who wants to travel to space use those words often in your blog posts. Don’t overdo it so the post is disjointed or not enjoyable to read, but use the trigger words at least three times each.

Have you ever used SEO before? What’s been your experience?


  1. Great post! SEO’s such an asset for authors and this helps make it clearer – and less scary!

    Google’s algorithms have gotten a lot smarter these days, so I’d recommend not going overboard with keywords and keyphrases to prevent looking spammy. And while keywords are so key (Haha, I kill myself) on their own, it’s also a good idea to look at SEO’s other elements (e.g. making navigation easy for the spider bots, internal link architecture and inbound links) as well as how the keyphrases are formatted (anchor text and headings etc.).



  2. What many people failed to realize is that SEC makes thier lives better by creating an inpact on business. That is what SEO is for me. Thanks for this post.


  3. This is a nice post very help full for me. thanks

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  4. I actually tried writing and it is really a challenge to make it really convincing. I know using the keywords a lot can help but when it comes to constructing, I sometimes just lost it.

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  8. SEO is more than just sprinkling the keywords around the blog post. If you want your work to have a better page rank while not looking like spam, then two other basic things must be remembered: content quality and tagging. There's no point in getting your site well-known if people are just going to be annoyed by the number of "cat" words thrown around. This is where tagging comes in, as this helps the post get a better rating without the need to spamming the keyword.

    Kristofer Mcginty @ ReachForFreedom.com.au