Sunday, November 24, 2013

Promoting Your Books with Music (And Other Artsy Endeavors)

Let’s get right down to it. This post is a little bit about promotion, a little bit about music, and a little bit about just being yourself and sharing that with the world (as if you haven’t already given everything by writing the book, right??)

It is not a secret that I have a mad author-crush on Maggie Stiefvater. Not only does she write fantastically well and deliver on stories that I will never forget, she is also a master in other creative endeavors such as drawing and music. If you view any of her book trailers, you will see her artwork AND hear the musical accompaniment that she wrote for the novel.

Latest example: The Raven Boys Trailer:

If that didn’t impress you, maybe this will. For each book in the Shiver series, to go along with the theme of one of the main characters being a singer/songwriter, Maggie doodled on an acoustic guitar and gave it away to a lucky reader. ALSO NOTE: The song playing in this video was an actual song in the novel that a fan ended up interpreting and making his own real live version of it!

Finally, she has been doing this thing where she puts in a special doodle in her books for people that pre-order them specifically from Fountain Bookstore in Virginia. As a book lover, I love that she supports a local independent bookstore in this way and also gives her most die-hard fans a little something extra with their order. Her last pre-order for THE DREAM THIEVES included over 600 pre-orders to doodle in! Of course, I always get one:

Okay, so I get that even if someone writes well, it doesn’t mean they are gifted in music and art as a side effect. Some people have it, some people don’t. What I’m getting at here is to stretch your creative mind and try to think of something unique to give to your readers. Something that is straight from your own heart. The more ways you can connect with them, the better.

Another example of acquiring a little extra something for your book would have to be the song created to accompany Leigh Ann Kopans ONE series. The song is called One (Better Off As Two). She approached musician Nick Flora who was doing a Kickstarter campaign. Leigh Ann told him she was looking for a song to coincide with the theme/characters of her book. Nick was interested in the mutual promotion, figuring fans of the book would possibly become his own fans because of his participation. Leigh Ann then donated to the appropriate tier on the Kickstarter program and a song was born! You can check it out here!

Kickstarter ( is an AWESOME way to get something cool to go along with your book without having to shell out a ton of money. Lots of musicians offer a tier as a reasonable price for "custom" songs. There are also lots of other avenues out there like custom art, designs, photography, and videos! Even COMICS - which Leigh Ann also did - here is a sample I featured on my personal blog for the release of ONE:

I guess what I'm saying is, the more ways you give your readers to connect with you, the more likely they will! And I personally admire those authors that go above and beyond to give me more, more, more when it comes to the books I love.

For more from Jessica, visit her blog J.A. Ward Writes and follow @jawardwrites on Twitter!

Anyone else out there use different creative avenues to promote your books and gain reader attention or interest? I would love to hear them!

1 comment:

  1. Not yet for me as a writer, but I love tie-ins as a reader!