One of the things I’m going to do in the next couple of months is re-vamp my author website, so I can highlight my book’s release. When I first signed with my agent two years ago, she was very pro “platform,” insisting that I start to build some sort of social media and Web presence, even though we hadn’t yet sold a book. I dutifully got on Twitter and Good Reads and pulled together a WordPress blog, and then sat around basically talking to myself for a year.
That being said, I think every author owes it to themselves and their work to find some way to stand out from the crowd when it comes to promotion, so I'm going to take the leap and hire a company to do that for my website -- not that you need to hire someone, it's not just my skill set and not where I want to spend my time.
So, here are some authors, in no particular order, who I think have done some cool and interesting things with their web platforms:
Donald Ray Pollock
As always, keep writing - JTS